After working for 25 years in business, I grew very used to someone else telling me what to do.  Someone else also created work, constructed time lines, determined my salary, signed off on my time card, and on and on.  Sound familiar?

One of the real learning curves I had as a new entrepreneur was releasing resistance to marketing.  I'd never had to do marketing, as a Training Specialist for Department of Agriculture.  Our customers were just...there!  Poof, like out of nowhere, we put together fabulous training programs and they showed up. Quite a 180-degree difference from being in business for one's self.

My first few years in business I grudgingly did marketing because I knew it was an important and vital part of my business. But I didn't enjoy it.  In the back of my mind, I always wondered if my pitch was turning my customer off.  I didn't have a good feel for where that invisible line was between providing just enough information, and being pushy.

It wasn't until my third year in business that I full accepted that I am providing the solution to my ideal clients' problems, and that they welcome my service!  Once I "got" that, marketing became much easier, and I found I could authentically speak about the results I provide.  Then marketing actually became fun!  Who would have thought?

For my full take on Authentic Marketing, I invite you to read my June e-zine. 

Also, know that the topic of Authentic Marketing is just one of six powerful building blocks I teach for Holistic Entrepreneurs who want to succeed in business.  My next class starts September 10th. 

Till then, keep it REAL!